University of California San Diego
The University of California San Diego’s Office of Student Wellness launched its CashCourse site with a campus-wide promotion that led to 954 visits and 3,825 page views since August 2009.
The office implemented a CashCourse Weekly Challenge, which was aimed at getting students to explore the CashCourse website in order to find the answer to a weekly trivia question.
Students who participated in the challenge were entered into a drawing to win an iPod shuffle for that week. These interactive contests were both online and in-person at CashCourse centered events on campus.
For example, one week, students had to come to a table on the main walkway and tell what “SMART” stood for. Then they had the chance to spin a wheel, which was decorated with five letters, “S.M.A.R.T.” If they landed on “S,” for example, they had to give a “Specific” financial goal and then could get an eco-friendly sports bottle to save money from buying bottled water.
This helped students to learn about setting SMART financial goals and think about applying them to their own lives.
Other promotional efforts included:
- a Financial Wellness Workshop for summer bridge students
- two CashCourse tabling events
- an advertisement on the Guardian website (the main campus newspaper)
- flyers sent to residential advisors to pass out to their residents
- a slide sent to the campus TV stations to display throughout their broadcasting
- a blurb sent to the colleges to include in their weekly and monthly newsletter s to students
Below are some examples of the materials that The University of California San Diego’s Office of Student Wellness used in its CashCourse promotion:
These templates are available on the admin site so that you can customize and use them on your campus.