Students are busy and have hectic schedules, so it is important to offer students flexible options to access programs like CashCourse. As an online resource, CashCourse can be used by students wherever and whenever works best for them. For schools that have a lot of commuter students, providing remote access options can be key to participation.
The CashCourse team reviewed schools with strong web engagement and picked five top tips for strengthening online financial literacy programs:
1. Be consistent.
Pick a recurring day or time to post student activities and stick to it. Students are more likely to participate if they know when to expect activities. This is usually best done over social media accounts, but can also be effective through email blasts.
2. Keep activities small.
Most online programs are usually optional for students. Keep your weekly activity small, so there are low barriers to entry. Students tend to be interested in financial education once they engage with it, but it can be challenging to get them started. By keeping activities simple, students are more likely to take that first step.
3. Create simple branding.
Create a simple logo or name for your online program. “Financial Fridays” or “Money Mondays” are two popular options for reoccurring programs. An image to go along with your posts or emails keeps the brand consistent and recognizable to students.
4. Use multiple points of contact.
Get the word out about your program through multiple avenues. Use social media, email blasts, flyers, and tabling to market the program. Student groups and academic departments might also be willing to help advertise. Multiple points of contact help create a culture of financial literacy on your campus and increases the number of students reached.
5. Use our pre-written posts!
Not sure what to write? CashCourse has 100 pre-written Facebook and Twitter posts that can be used on social media. This makes it easy for you to share useful financial literacy facts.
Need more tips? Check out our Campus Planning Workbook or read some of our past success stories for inspiration.