This past January, the CashCourse team began recognizing the
top five schools whose students had engaged the most with the CashCourse
website each month. In June, we recognized the University of Iowa for having
students engage the most with our website over an entire school year.
Here’s what goes into our calculations:
- What percentage
of a school’s students used CashCourse during the month?
We look at the
number of unique users a school had and compare it to enrollment data from the
Department of Education.
- How many
times did a school’s students log in to their CashCourse accounts?
We count
every time a student logs in to their account, including repeat visits during
the month.
- How many
pages on CashCourse’s website did students read and interact with?
We take
the average number of how many pages each of the school’s CashCourse users
visited.
- How long
did students spend on the CashCourse website each time they visited it?
We take the average of how long each of
the school’s CashCourse users spent on the website during the month.
Together, this information creates a formula that measures
how much a school’s students are using CashCourse as a resource. We do not just
want to measure the quantity of students using our website, but also the
quality of visits, and a longer stay or repeat visits throughout the month
indicates that students are finding value in our resources and returning to
them.